Publish your own buyers' guide!

Want a profitable & succesfull way to get your foot in with prospective new contract cleaning customers?

It's taken for granted that marketing cleaning services costs a lot of money.

But what if you could EARN MONEY from marketing your contract cleaning services instead of having to fork out for the expenses?

What if you had a way of making facility managers STUDY your services in detail in their own time and without you having to spend a minute with them until they're more or less ready to sign onto your contract cleaning services?

Furthermore, what if they would PAY YOU for this privilege?

Imagine that... your marketing efforts would become far more efficient as prospects never require your time until they're ready to buy... and your marketing activity would begin MAKING MONEY instead of being the eternal black hole for expenses!

Now, wouldn't that be quite something, don't you think?

And that's what you can achieve by becoming a PUBLISHER...

Don't reject the idea offhand. There's a way you can achieve this without writing a single word on paper... so bear with us for now.

Before we let you in on the secret of how you can become a publisher without having to WRITE anything or create an information product on your own, let's look at what can be achieved by publishing.

Charge for your advice in order to make your information highly trustworthy

One of the biggest problems in selling cleaning services (or in selling anything) comes from the fact that prospective customers suspect every word a salesman says.

They pay little or no attention to the claims he makes about the service, they disregard his facts as "one-sided and biassed" and they generally EXPECT him to "bend the truth" in his own favour.

The basic nature of human behaviour is such that when you try to convince the facility manager about the excellence of your services, he will SUSPECT the information instinctively.

It's just how it is with most people:

Try to make them accept something and their instant reaction is to REJECT it or, at the very least, distrust the information to a good degree.

Sometimes in a sales-related situation there's no way to avoid having to throw claims.

But the more you can avoid it, the better.

And you should find several things with which he readily agrees for every self-promotional claim you make to have a chance of getting those claims accepted.

There are a couple of ways to get the message through without stating any claims. One is a presentation technique that's discussed elsewhere on this web site (in the article "How to present & sell contract cleaning services without having to state self-promotional claims") and the other is the publishing technique.

So, what is the publishing technique?

In a nutshell, it is a way of promoting your service so that the prospective customer realises on his own all the BENEFITS he receives from that service.

You publish an information product and then SELL it (at a reasonable price) to facility managers who are NOT your customers.

The information product should be some type of a "buyer's guide" written especially for facility managers, helping them to evaluate contract cleaning services and choose the cleaning company whose service is best for them.

After all, it is a proven fact that some 80% of facility managers don't really know how to CHOOSE a cleaning service and have little knowledge on how to evaluate and compare cleaning services and quotes.

While they might not openly confess to it (not to a cleaning company anyhow) it is nevertheless a fact proven by many surveys: They WANT to find the best choice but feel that they lack the ability to do so.

Although this is usually voiced as an accusation toward cleaning companies — you know, they say things like "it's impossible to compare cleaning quotes since there's no standard," and so on — the fact remains that they're LOOKING FOR a way to choose the best cleaning company.

NOTE: Alternately, we can say that UNLESS you can help facility managers to SEE the differences between cleaning services so that they can choose a better one WITH CERTAINTY, then they're NOT going to change cleaners at all. After all, as long as they believe it isn't POSSIBLE to make an informed decision (and find a cleaning company whose service is clearly better than the average) then isn't that the logical that they do NOTHING about changing cleaners? Right you are. The reason why so many facility managers aren't interested in changing cleaners — DESPITE being dissatisfied with their service — is that they don't think they CAN choose a better one. The logic becomes "better the devil you know than the one you don't," in other words.

So, if facility managers are looking for knowhow on comparing cleaning services in order to choose the best one... then why not be the one who GIVES them that help?

By being the publisher giving out this advice, you will gain their trust as a reliable source of information.

By being the source of information, you can influence their choice by the advice you give.

And, by SELLING your "buyer's guide," you can greatly increase the VALUE of your advice in the eyes of facility managers, simply because they PAY for the information and, by doing so, actually set a higher VALUE to it.

No doubt you've noticed how people don't usually follow FREE advice...

Well, CHARGE FOR YOUR ADVICE... and see how they now TRUST IT far better than any advice given for FREE.

The easy way to building local market leadership for your cleaning company

The most important advantage with the publishing approach is that your company will eventually become the quality market leader of cleaning services in your area IF you keep on selling these buyers' guides long enough.

How could you fail? If more and more facility managers purchase and read your guide, how could you NOT gradually become the recognised top expert of commercial cleaning in your area?

After all, you're the published authority on how to evaluate contract cleaning services, with hundreds and hundreds of facility managers using your manual to choose a cleaning company!

While publishing is not the fastest method of prospecting, it is by far the most in-depth one, leading to a long-term prosperity for your cleaning company.

Now, there are many additional benefits to the publishing approach in prospecting.

For one, you can approach every facility manager in your area, regardless of whether or not he (thinks he) is satisfied with his current service, and notwithstanding if he is looking for a new cleaning company.

It doesn't matter, see? You're selling a guide with which he can EVALUATE cleaning services better so that he can demand for improvement... which is something he can do with his CURRENT cleaning company too.

So you have the perfect "cover story" to approach ALL those prospective businesses in your area that you estimate as worthwhile cleaning sites to go for.

NOTE: Although it might seem contrary to your interests, you can freely advise facility managers to try to use the information with their current cleaning company. Experience has proven that very few actually MANAGE to get agreement from their current cleaners to such improvements IF they even try. Human nature dictates that it is easier to start anew with another cleaning company rather than try to undo / redo parts of the existing cleaning contract... so, at the end of the day, you'll find that most facility managers will contact YOU for a quote!

Another vital advantage involves the TIME and ENGAGEMENT of this approach. You can easily get someone to sell these manuals... and you'll save a LOT of your own time.

Imagine that, at any given time, you had several dozen facility managers studying your manual on their own time... without a second of your time required. The resulting time savings can be absolutely MASSIVE eventually...

And if you add some form of a "cleaning service analysis" into your publication as a special bonus, you'll get to present your services to everyone buying the manual automatically, leading to a HUGE increase in sales!

All in all, having your own buyer's guide to sell can elevate your sales onto a whole new level, with hundreds of highly interested prospective customers emerging one after another eventually.

All right, but that still leaves you with one final question:

How can you obtain a buyer's guide to sell to facility managers?

If you want to publish a buyer's guide for contract cleaning, you have essentially three options.

One is to write the manual by yourself.

If you don't have either the time or the inclination to author the manual — and it IS a lot of work — then you can obtain one without writing a single word.

How?

That's the easy part.

We've already created just such a manual. It is called...

Facility Manager's Guide to Contract Cleaning: How to evaluate cleaning services, ask for tailored service, demand exact quotes and choose one that will work well for years to come

...and it is part of the Cleaning Service Client-Acquisition System, a tested and proven sales system for cleaning companies in selling contract cleaning services. You'll receive the right to publish this manual under your own name (certain conditions apply), selling it freely and pocketing every penny...

CLICK HERE to read the introduction of Cleaning Service Client-Acquisition System to see how you can start earning thousands from marketing... the activity that used to cost and arm and a leg!

HDK CONSULTANTS LTD 32 Manning Close Richmond Square East Grinstead, RH19 2DR West Sussex United Kingdom Telephone: (01342) 328 116 (from US: 011-44-1342-328116) CONTACT FORM

Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?

Indeed... is it possible to CONTROL the number of new contract cleaning customers we obtain on monthly basis? Is it possible to increase the PROFITS of each cleaning site well above the industry standards... and do so without having to invest an arm and a leg before you know whether or not it works?

CLICK HERE to read about a new approach to finding better-paying contract cleaning customers at low cost IF you can be among the first in your area...

How you could increase your prices and profits in the face of competition:

Competition is tough and pricing is often the only weapon used to win contract cleaning bidding.

But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different?

CLICK HERE to read how you could set up your prices and profits and still INCREASE THE PULL of your contract cleaning services and utilise this special market for obtaining high-profit cleaning sites!

Sales Boosters:

Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services?

Whichever, there's a booster for your sales...

CLICK HERE to read the two sales results boosters which will increase your sales many times over!

The difference customers' appreciation makes in your motivation and profits

Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it?

Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company?

CLICK HERE to read an eye-opening article on how you can increase the awareness of clients on how much they receive from your cleaning services...and how much it could affect your profit margin!

What do they dislike and like, suspect and trust? What's top quality and why?

CLICK HERE to read how you could make a lot more by knowing what they want from cleaning!

Do the math: Cost and results of passive versus active methods of finding prospective clients

Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost?

CLICK HERE to compare the costs and results of passive and active client-acquisition methods for cleaning companies!

Client-Satisfaction: Making cleaning customers SEE how much they receive from your cleaning services!

Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead?

CLICK HERE to read the amazing, groundbreaking innovation on client-satisfaction and how you can increase it ten-fold with only a few minutes spent monthly!

An unlimited source of top prospective clients for contract cleaning services

What if you could find an UNLIMITED number of great potential contract cleaning customers from within your area at will? Just imagine how it could affect your business and income! Well, why not check out this article to find out how some cleaning companies have managed to obtain prospective customers on continuous basis...

CLICK HERE to read how you could acquire practically ANY number of great prospective contract cleaning customers every day of the week!

The packaging of cleaning services

The task of marketing is to PACKAGE the service to be sold. But just HOW that is done and what benefits it can bring you is generally not known.

CLICK to read how to package cleaning services into top-selling products!

Publishing: A unique way of creating HUGE interest for your contract cleaning services FREE!

Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word...

CLICK HERE to read how you could publish and start selling an authorative guide to contract cleaning services and get PAID for selling your services!

Added-value cleaning services:

Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company.

But what are added-value services and how do you create such for your cleaning company?

CLICK HERE to read about added-value cleaning services!

Utilising the Internet in marketing & selling contract cleaning services

The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services.

Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services...

CLICK HERE to read how you could start utilising the Internet efficiently for acquiring contract cleaning customers!

How to present & sell contract cleaning services without having to state self-promotional claims

In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW?

CLICK HERE to read about a new groundbreaking presentation & sales technique for contract cleaning services that'll bring the quality of your service to the attention of faciilty managers without you EVER stating any claims!

Telemarketing

How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?

CLICK HERE to read about telemarketing of cleaning services!

Is there a way to acquire new prospective cleaning customers by way of direct mailing in a high-quality, effective manner while creating a top image for your cleaning company?

More Referrals?

What if you could get each of your contract cleaning customers activated into bringing you several new prospective clients every year... now, wouldn't that be quire something?

CLICK HERE to read about obtaining referrals from existing cleaning clients!

History of the cleaning service marketing project that changed the success odds within the cleaning industry forever in favour of smaller cleaning firms

These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending?

CLICK HERE to read about this unique cleaning service marketing project and the team behind this cleaning service marketing web site.