Increasing cleaning service prices & profits

Increasing your contract cleaning prices and profits despite competition?

Competition is harsh between cleaning companies today and it follows that many companies quote contract cleaning services far too low.

This has caused customers to create a low and/or cheap image of cleaning services.

The price image (the level of how much something should cost as seen by the buyer) held by customers has been brought very close to point of no profits. In fact, you would have to PAY to clean sites if you would price your services according to what some clients think they're worth.

Needless to say, this has led to low profits and harsh competing with low-cost quotes... all of which is not beneficial for your company or the industry as a whole.

Is there a way out of the pricing trap?

Emphasizing the quality factors which facility managers LOOK FOR in contract cleaning services

To be able to increase your per-client billing in the face of price-cutting competition, you must offer something that others don't (and can't) offer.

That something has to be compiled from things which facility managers are looking for but don't receive from their current cleaners... and which they've not obtained from any previous cleaning company either.

Simple and obvious as it may sound, it still leaves us with the question of "What would that something BE?"

Indeed, if so many cleaning companies are delivering contract cleaning services, then SURELY we've already found out all there is to KNOW about what facility managers want from cleaning services, right?

Well, one would THINK it's that way... but, amazingly, it isn't so.

Selling and delivering what clients want and think they need — or what an expert knows they need?

One of the hardest things for an expert is to let go of his superior knowledge for the sake of profitability and customer relations.

You KNOW how things need to be done... and yet, the client genuinely believes that he knows BETTER.

So deep is his conviction that he feels greatly insulted when, upon explaining his wishes in regards to the cleaning, the expert contradicts those beliefs.

This is such a deep-rooted, emotional thing with people: Each of us firmly believes to be RIGHT about the ideas and theories we hold true.

Objectively and logically, this is a simple issue to resolve.

Obviously, if the person is a seasoned EXPERT of the subject in which he holds these firm beliefs then those views are likely to be spot-on or at least very close to the ultimate truth.

And, if the person is NOT an expert of the field in which he has strong views... well, then those views are likelier to be inaccurate rather than spot on.

Thus, YOU know what they need.

But logic and objectivity have little to do with EMOTIONS.

Emotionally, each human being is very insistent on being RIGHT, always.

Being a CLIENT only serves to INCREASE this insistence by a thousand fold.

Emotionally, a client whose views (no matter how farfetched or wrong) are not respected and applied, will feel upset and disappointed in the service he receives.

And this will happen despite the fact that the expert delivers EXACTLY what the client needs in technical terms or even beyond what has been agreed upon contractually.

Isn't it amazing, really? That's where it comes from, this puzzle of customer behaviour: You could deliver the BEST and most immaculate cleaning service and yet the client could be intensely dissatisfied despite your efforts!

If that's not frustrating then nothing is...

We found out this strange phenomenon in surveying the views of facility managers. The vast majority — between 65-85% — were actively DISSATISFIED with their current cleaning service.

This figure was WILDLY different when we asked cleaning companies for their views on clients' satisfaction. Usually, there is SOME difference between the percentage of fully satisfied clients an industry THINKS it has and what emerges when those clients are directly ASKED about their degree of satisfaction.

But within the commercial cleaning industry, this difference is HUGE.

It took us a long time to figure out why. But we did... and, having found out, we then built a solution on this reasoning, testing it extensively in everyday use and piloting the system with more than 50 cleaning companies until the results were conclusive and consistent.

Today, this system is incorporated into a set of ready-to-use tools, which make it easy for anyone to obtain the expected results reliably.

It proved to be the answer to being able to increase quote prices and still get a high percentage of quotes accepted.

Adopting the client's viewpoint into a chain of precise actions

The answer to better-priced cleaning sites and greater success in selling services lies within adopting the clients' viewpoint on certain key issues in regards to marketing, sales and service delivery.

There are a set of concepts which must be adopted if you want to be able to ask MORE for your services and still win over lower-priced competing quotes.

The hard part, of course, is how to know WHICH viewpoints are those that will produce the wanted results, and exactly how to word each one... and in which sequence you need to use these to get the desired results.

You have to know how to...

-	approach facility managers so they'll take notice of your message despite the fact that they've not yet decided to change cleaners...
-	continue the contact so they'll gradually realise the uniqueness of your services and want to hear more...
-	structure each contact so it leads to another, more in-depth contact until you get to meet the facility manager and give him a quote...
-	set up each quote and the following contacts so that your offer will be the best he has ever seen despite its higher cost...

...and a host of other things.

It took years to research the exact chain of messages and actions which were then incorporated into ready-to-use tools, which, if used as instructed, will lead to the desired result so that you can ask for a higher price and still be relatively certain to WIN the competition.

It has to be inch-perfect.

The bad news is that it takes YEARS to research and create this system... and you'll have to work with competitors to pilot the system.

The good news is that you won't have to create it on your own.

It has been created already... CLICK HERE to read about Cleaning Service Client-Acquisition System and to see how you could set up your prices and profits and still INCREASE THE PULL of your contract cleaning services to obtain high-profit cleaning sites!

Once you HAVE IT, it will give you a formidable edge over the competition for DECADES to come...

HDK CONSULTANTS LTD 32 Manning Close Richmond Square East Grinstead, RH19 2DR West Sussex United Kingdom Telephone: (01342) 328 116 (from US: 011-44-1342-328116) CONTACT FORM

Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?

Indeed... is it possible to CONTROL the number of new contract cleaning customers we obtain on monthly basis? Is it possible to increase the PROFITS of each cleaning site well above the industry standards... and do so without having to invest an arm and a leg before you know whether or not it works?

CLICK HERE to read about a new approach to finding better-paying contract cleaning customers at low cost IF you can be among the first in your area...

How you could increase your prices and profits in the face of competition:

Competition is tough and pricing is often the only weapon used to win contract cleaning bidding.

But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different?

CLICK HERE to read how you could set up your prices and profits and still INCREASE THE PULL of your contract cleaning services and utilise this special market for obtaining high-profit cleaning sites!

Sales Boosters:

Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services?

Whichever, there's a booster for your sales...

CLICK HERE to read the two sales results boosters which will increase your sales many times over!

The difference customers' appreciation makes in your motivation and profits

Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it?

Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company?

CLICK HERE to read an eye-opening article on how you can increase the awareness of clients on how much they receive from your cleaning services...and how much it could affect your profit margin!

What do they dislike and like, suspect and trust? What's top quality and why?

CLICK HERE to read how you could make a lot more by knowing what they want from cleaning!

Do the math: Cost and results of passive versus active methods of finding prospective clients

Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost?

CLICK HERE to compare the costs and results of passive and active client-acquisition methods for cleaning companies!

Client-Satisfaction: Making cleaning customers SEE how much they receive from your cleaning services!

Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead?

CLICK HERE to read the amazing, groundbreaking innovation on client-satisfaction and how you can increase it ten-fold with only a few minutes spent monthly!

An unlimited source of top prospective clients for contract cleaning services

What if you could find an UNLIMITED number of great potential contract cleaning customers from within your area at will? Just imagine how it could affect your business and income! Well, why not check out this article to find out how some cleaning companies have managed to obtain prospective customers on continuous basis...

CLICK HERE to read how you could acquire practically ANY number of great prospective contract cleaning customers every day of the week!

The packaging of cleaning services

The task of marketing is to PACKAGE the service to be sold. But just HOW that is done and what benefits it can bring you is generally not known.

CLICK to read how to package cleaning services into top-selling products!

Publishing: A unique way of creating HUGE interest for your contract cleaning services FREE!

Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word...

CLICK HERE to read how you could publish and start selling an authorative guide to contract cleaning services and get PAID for selling your services!

Added-value cleaning services:

Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company.

But what are added-value services and how do you create such for your cleaning company?

CLICK HERE to read about added-value cleaning services!

Utilising the Internet in marketing & selling contract cleaning services

The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services.

Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services...

CLICK HERE to read how you could start utilising the Internet efficiently for acquiring contract cleaning customers!

How to present & sell contract cleaning services without having to state self-promotional claims

In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW?

CLICK HERE to read about a new groundbreaking presentation & sales technique for contract cleaning services that'll bring the quality of your service to the attention of faciilty managers without you EVER stating any claims!

Telemarketing

How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?

CLICK HERE to read about telemarketing of cleaning services!

Is there a way to acquire new prospective cleaning customers by way of direct mailing in a high-quality, effective manner while creating a top image for your cleaning company?

More Referrals?

What if you could get each of your contract cleaning customers activated into bringing you several new prospective clients every year... now, wouldn't that be quire something?

CLICK HERE to read about obtaining referrals from existing cleaning clients!

History of the cleaning service marketing project that changed the success odds within the cleaning industry forever in favour of smaller cleaning firms

These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending?

CLICK HERE to read about this unique cleaning service marketing project and the team behind this cleaning service marketing web site.