| Learn the vital importance of PACKAGING your contract cleaning services in order to make your service into a highly desirable product that can sell itself. A well-packaged cleaning service will give you a formidable edge in competition! |
Packaging cleaning into top-selling product |
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Packaging — the way to turn contract cleaning service into a best-seller!
Packaging is actually the first half of the task of marketing whereas "getting the product to its buyers" is the other one. It's the action of turning your contract cleaning service into something unique, desirable and positively different from what competitors are offering in your area. You could say packaging is the act of creating a "brand" out of YOUR cleaning services, turning your cleaning service into an attractive "product" with its own name and extremely desirable qualities... a product that sells itself, a product that will eventually be recognises as the top-quality choice in your area by businesses. In other words, a well-packaged contract cleaning service can sell itself and bring a huge number of positive benefits to you. But how do you package contract cleaning services?
Packaging contract cleaning servicesPackaging includes various communication systems into the cleaning service itself as well as planning the way the parts of the service are presented to prospective contract cleaning customers. The purpose of packaging is to make your contract cleaning services...
It's the art of creating a highly desirable product from a service that's otherwise seen as "just the same as what everyone else is offering." It offers the basic route for creating a winning presentation for your cleaning services. It also gives you a way of keeping the attention of the prospective customer on the SERVICE itself instead of YOU. This way, you never have to defend yourself or "prove being squeaky clean" — a position in which nobody should ever have to be in sales, for it is for dogs. But without a well-packaged service and presentation, that's what you end up doing, as the prospect's attention would be on YOU, not the service, right? When you have a skilfully packaged service, many things in marketing and sales are made much more effective, to say nothing of more comfortable.
Packaging cleaning services — planning the "what" and "how" of sellingNot a lot of people within the commercial cleaning industry know how vitally important it is to package contract cleaning services before planning the marketing and sales of the service. Most cleaning companies simply bypass packaging and jump straight into creating the marketing message and planning the sales strategy. Obviously, there's nothing wrong with that as such. It allows you to start selling and to start accumulating a customer base of contract cleaning sites so that the cleaning company gets airborne. However, bypassing the packaging phase won't make the work any easier. In fact, the lack of packaging will begin to complicate things after the first couple of years of business activity — you know, the moment when the initial enthusiasm has waned somewhat while the difficulties in obtaining enough new customers seem to be on the increase... At that point, lack of packaging becomes a steadily increasing barrier to your intentions for expanding the clientele (and increasing the profits) of your cleaning company. It all becomes like one of those tractor pulling contests: The plow digs deeper into the ground the harder you try to pull it forward. So, why don't cleaning companies create packaging for their services then? Well, for one, it's not commonly known just how huge benefits it offers in terms of growth and profits. It's also not known how LONG-TERM these positive effects are. For the other, packaging is frankly the most difficult of all marketing tasks, requiring a lot of research, marketing experience and piloting. It can take YEARS to create perfect packaging... and it certainly requires a lot of manpower, which isn't usually available for the starting cleaning company.
How to package contract cleaning servicesIn packaging contract cleaning services, the important thing is to realise that, in terms of TARGETING, you're doing it for the CUSTOMER, not for yourself. In other words, you should not create the package based on YOUR wishes and wants but, instead, build it solely on what FACILITY MANAGERS want, need, think, like, dislike and so on. Obviously, the technical side of cleaning needs to be included. You need to ensure that the service is of sufficient quality, containing the needed elements and so on... but that's not more than 10% of packaging. In fact, the technical changes to the actual CLEANING are very small, if ANY. Packaging is merely dressing the same service into some additional temptations that open the way to the hearts and minds of most facility managers. You ADD a few things in way of communication, rules, responsibilities and guarantees... all of which will strengthen YOUR position but, simultaneously, impress the customer as they will see these changes solving the problems THEY'VE had with all other cleaning services. In all its simplicity, packaging means dressing up the basic contract cleaning service into something that's positively different as viewed by the facility manager. This makes HIM see it as uniquely superior and it will also make your higher price tag more appealing in terms of cost versus quality. In packaging, you need to...
...just to name a few of the more important parts of the task of packaging contract cleaning services! Suffice to say that it's a LOT of work, requiring quite a bit of expertise in marketing, target group research and product launching... which facts also explain why so few cleaning companies ever get round to packaging their contract cleaning services. Understandably, the enormity of the task puts it beyond the means and resources of most small-to-medium sized cleaning companies. There's just not enough time for it, there's no way they could devote several people full-time to develop such a system for a year or two... you get the picture. Luckily, you don't HAVE to do it on your own. The most complete, well-planned, researched, tested and proven packaging of contract cleaning services has been achieved in a three-year marketing project in which more than 50 cleaning companies participated. The research, the new packaging making contract cleaning services highly desirable AND uniquely competitive, the marketing approach based on these "wants" of facility manager... it all exists carefully documented into ready-to-use tools and step-by-step instructions within the Cleaning Service Client-Acquisition System. It works because it has been tested and proven in the hands of countless cleaning companies to date... and you can be the one launching it in your local area. It has the capacity to double or treble your income within months, to say nothing of giving you the upper hand in increasing profits through having the ultimate cleaning service to offer to businesses!
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Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?
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How you could increase your prices and profits in the face of competition:
But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different? |
Sales Boosters: Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services? Whichever, there's a booster for your sales... CLICK HERE to read the two sales results boosters which will increase your sales many times over! |
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Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it? Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company? |
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What do they dislike and like, suspect and trust? What's top quality and why? CLICK HERE to read how you could make a lot more by knowing what they want from cleaning! |
Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost? |
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Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead? |
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An unlimited source of top prospective clients for contract cleaning services
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The packaging of cleaning services
CLICK to read how to package cleaning services into top-selling products! |
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Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word... |
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Added-value cleaning services: Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company. But what are added-value services and how do you create such for your cleaning company?
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The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services. Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services... |
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In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW? |
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Telemarketing How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?
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Is there
a way to acquire new prospective cleaning customers by way of
direct mailing in a high-quality, |
More Referrals?
CLICK HERE to read about obtaining referrals from existing cleaning clients! |
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These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending? |
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PACKAGING of contract
cleaning services is a vital part of marketing your cleaning
company. But what does "packaging" mean actually?
Indeed... is it possible
to CONTROL the number of new contract cleaning customers we obtain
on monthly basis? Is it possible to increase the PROFITS of each
cleaning site well above the industry standards... and do so
without having to invest an arm and a leg before you know whether
or not it works?
Competition
is tough and pricing is often the only weapon used to win contract
cleaning bidding.
The difference customers'
appreciation makes in your motivation and profits
Do the math: Cost and results of
passive
versus active
methods of finding prospective clients
Client-Satisfaction: Making cleaning customers
SEE how much they receive from your cleaning services!
What if you could find
an UNLIMITED number of great potential contract cleaning customers
from within your area at will? Just imagine how it could affect
your business and income! Well, why not check out this article
to find out how some cleaning companies have managed to obtain
prospective customers on continuous basis...
The
task of marketing is to PACKAGE the service to be sold. But just
HOW that is done and what benefits it can bring you is generally
not known.
Publishing: A unique way of creating HUGE interest for your
contract cleaning services FREE!
Utilising the Internet
in marketing & selling contract cleaning services
How to present & sell contract cleaning
services without having to state self-promotional claims
effective manner while
creating a top image for your cleaning company?
What
if you could get each of your contract cleaning customers activated
into bringing you several new prospective clients every year...
now, wouldn't that be quire something?
History of the cleaning
service marketing project that changed the success odds within
the cleaning industry forever in favour of smaller cleaning firms