Marketing contract cleaning services online

Utilising the Internet in marketing & selling contract cleaning services

The Internet can be used for obtaining contract cleaning customers locally, despite the fact that many think differently.

Admittedly, the best and widest utilisation of the Internet is in global sales, simply because the worldwide online audience is so huge.

But let's not forget that, today, the Internet is the obvious choice of businesses in looking for new products, services and sources of information.

It's SO much easier to log on and do a search for "cleaning services" than to start calling cleaning companies from the Yellow Pages directory...

Furthermore, the Internet is a very intimate, privacy-protecting medium, allowing the facility manager to view cleaning companies' web sites without having to SHOW his interest to anyone.

Never underestimate the apprehension people have for contacting other people, especially anyone who might be hard-selling them. The fact is that most people are terrified being trapped by a persistent, aggressive salesperson.

Luckily, this fear will subside IF the facility manager can "get to know you" before he has to make his interest known to you.

And that's where a content-rich web site will play a vital part in your favour.

A well-planned Internet web site acts as a go-between step, allowing the facility manager to read about your services and service policies BEFORE he commits himself into a contact of any sort. The web site offers him a chance to GET TO KNOW YOU by reading your text... provided you've gone for the right kind of web site content.

The right kind of cleaning company web site content

Unlike commonly believed, the web site content that sells best is NOT the short and to-the-point type of minimal-content site. That's what professional web designers would have us BELIEVE but it's not true.

After having spent thousands for the services of these technical web design wizards, we learned this the hard way. It cost us a lot of money and brought no customers to our web sites...

After which we then had to do it ourselves.

And, choosing the content-rich approach, we acquired thousands of clients through the Internet, so we know how it is done.

It is achieved through creating a CONTENT-RICH web site that offers LOTS of articles on the subject for which you want to sell something.

Here's the groundbreaking fact about people who are surfing the Internet:

In the main, people are NOT looking for things to buy but for FREE INFORMATION.

There's a certain gradual way into a sale on the Internet. If you start selling straight off from the onset, it usually puts most visitors off directly.

See. People are looking for free information from the Internet, first and foremost.

Thus, to get targeted visitors to your web site — and, above all, to have a chance of them STAYING there — you need to offer new and exciting information which gives the visitor some new data, new realisations and gets him interested...

...and only THEN you offer a contact in form of another free service, which then analyses and defines his needs and wishes to the point, showing him what kind of cleaning service he should be looking for.

Obviously, you then immediately OFFER that specific service... and, if you've done your homework right, the facility manager won't be able to obtain the same service anywhere else.

So, first you give free information and if the visitor likes what you say, if it widens his understanding of the subject and agrees with his own views and experiences... then several positive things will take place.

For one, he will STAY on your web site, bookmark it and return to it to read more articles.

For the other, he will develop a very positive IMAGE of you and your cleaning company. After all, he AGREES SO with what you say and your text seems to understand his viewpoint so well.

For the third, he cannot but put YOUR COMPANY on the top of the "quality ladder" in his mind, meaning that he will think that yours is the best cleaning company in the area.

For the fourth, he now feels that he KNOWS you, he has developed RAPPORT with you through reading your texts and ideas on how facility managers should be served. You've built up some TRUST and believability in his mind, see?

This will make it much easier for him to CONTACT you... which, in the final analysis, is what needs to happen if you are to obtain prospective customers, right?

A content-rich "free information web site" provides an excellent halfway step for your advertising and direct mailing also.

Direct mailing letters giving the Interned address of your information web site will guarantee that a lot of receivers will log onto it to find out more... and these are facility managers who would NOT have contacted you had you not provided the web address.

A Yellow Pages listing giving a web site address will ensure lots of visits... and it will also guarantee that your company has the edge over the competition.

But then there's a whole body of knowledge on how to ensure that your web site receives a lot of targeted visitors...

The art of Internet marketing: How to guarantee that facility managers in your area FIND your web site

There's a very specific skill to Internet marketing.

It has NOTHING to do with those silly people who send unsolicited e-mails (also know as "SPAM" in the Internet lingo) to millions.

It has nothing to do with any of those things so widely advertised in these unsolicited e-mails (such as free-for-all link directories or submitting to thousands of search engines) either.

The art of Internet marketing involves the knowledge of many things, among others...

-	how to OPTIMISE your web pages for those specific keywords or terms for which your target group is looking for in the search engines...
-	how to exchange LINKS with related sites, links that contain these specific keywords so that you receive lots of visitors AND achieve a high placing on search engines on those keywords...
-	setting up your own automatic newsletter server with a dozen ready-made newsletters so visitors can subscribe free and they will be automatically contacted once-weekly from thereon out...
-	how to post small messages on those forums where your target group visits so that they can follow your link back to your web site...

...and so on.

Now, here's the amazing thing: Although it takes some TIME to do all these Internet marketing actions, it doesn't usually cost a penny... it's FREE of charge!

But ONLY if you know exactly how to do it so you won't fall prey to the multitude of costly services offered on the Internet...

Local cleaning service marketing through the Internet

Today, the Internet is already the biggest communication network through which professionals search for information about services and products.

This is why it now works LOCALLY too for cleaning companies.

Backing up your other marketing and prospecting activities with a well-planned, content-rich web site cannot but boost your competitive position in your area. It will take a while to take effect but the time will be working for you.

The longer you maintain a web site, the more visitors it will have and the more it will back up and boost your other marketing activities locally.

A web site like this can become your main source of prospective customers in a few years... and at that point, your monthly cost of prospecting and marketing is about level with a Sunday lunch!

As said, it will take a while to get that far. But from the onset, Internet will be your 24/7 marketing machine, making your presentation available at any hour of any day, allowing for INSTANT access to information where competitors won't have it.

And the long-term benefits are growing by the month...

How to acquire a content-rich web site for your cleaning company and learn the secrets of marketing it on the Internet

Basically, what you need BEFORE you can obtain a content-rich site and start marketing it, is the KNOWLEDGE of the techniques and strategies involved.

It's better to HAVE that knowledge yourself rather than to become dependent on web designers and professional Internet marketers.

The secret of successful online presence is in knowing how it is done... otherwise, you're left with no other choice but to pay a lot of money out to various experts, whose advice may or may NOT bring you a profitable web site in the long-run.

Know how it is done and you will be able to do it at low cost. And that's why we've included this information into our Cleaning Service Client-Acquisition System. Part 10 is wholly concerned with specialised techniques on creating a content-rich web site for acquiring potential clients for contract cleaning services AND how to market the site, all down to 10 ready-to-use e-mail-based newsletters.

Once you have the information, we can help you to establish a web site that will bring you all these long-term benefits.

You don't need to learn the TECHNICAL skills of web design, only the insider secrets on content-rich web sites and their marketing online.

CLICK HERE to read a presentation of Cleaning Service Client-Acquisition System!

It could well be the start of market leadership for your cleaning company in your area...

HDK CONSULTANTS LTD 32 Manning Close Richmond Square East Grinstead, RH19 2DR West Sussex United Kingdom Telephone: (01342) 328 116 (from US: 011-44-1342-328116) CONTACT FORM

Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?

Indeed... is it possible to CONTROL the number of new contract cleaning customers we obtain on monthly basis? Is it possible to increase the PROFITS of each cleaning site well above the industry standards... and do so without having to invest an arm and a leg before you know whether or not it works?

CLICK HERE to read about a new approach to finding better-paying contract cleaning customers at low cost IF you can be among the first in your area...

How you could increase your prices and profits in the face of competition:

Competition is tough and pricing is often the only weapon used to win contract cleaning bidding.

But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different?

CLICK HERE to read how you could set up your prices and profits and still INCREASE THE PULL of your contract cleaning services and utilise this special market for obtaining high-profit cleaning sites!

Sales Boosters:

Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services?

Whichever, there's a booster for your sales...

CLICK HERE to read the two sales results boosters which will increase your sales many times over!

The difference customers' appreciation makes in your motivation and profits

Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it?

Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company?

CLICK HERE to read an eye-opening article on how you can increase the awareness of clients on how much they receive from your cleaning services...and how much it could affect your profit margin!

What do they dislike and like, suspect and trust? What's top quality and why?

CLICK HERE to read how you could make a lot more by knowing what they want from cleaning!

Do the math: Cost and results of passive versus active methods of finding prospective clients

Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost?

CLICK HERE to compare the costs and results of passive and active client-acquisition methods for cleaning companies!

Client-Satisfaction: Making cleaning customers SEE how much they receive from your cleaning services!

Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead?

CLICK HERE to read the amazing, groundbreaking innovation on client-satisfaction and how you can increase it ten-fold with only a few minutes spent monthly!

An unlimited source of top prospective clients for contract cleaning services

What if you could find an UNLIMITED number of great potential contract cleaning customers from within your area at will? Just imagine how it could affect your business and income! Well, why not check out this article to find out how some cleaning companies have managed to obtain prospective customers on continuous basis...

CLICK HERE to read how you could acquire practically ANY number of great prospective contract cleaning customers every day of the week!

The packaging of cleaning services

The task of marketing is to PACKAGE the service to be sold. But just HOW that is done and what benefits it can bring you is generally not known.

CLICK to read how to package cleaning services into top-selling products!

Publishing: A unique way of creating HUGE interest for your contract cleaning services FREE!

Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word...

CLICK HERE to read how you could publish and start selling an authorative guide to contract cleaning services and get PAID for selling your services!

Added-value cleaning services:

Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company.

But what are added-value services and how do you create such for your cleaning company?

CLICK HERE to read about added-value cleaning services!

Utilising the Internet in marketing & selling contract cleaning services

The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services.

Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services...

CLICK HERE to read how you could start utilising the Internet efficiently for acquiring contract cleaning customers!

How to present & sell contract cleaning services without having to state self-promotional claims

In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW?

CLICK HERE to read about a new groundbreaking presentation & sales technique for contract cleaning services that'll bring the quality of your service to the attention of faciilty managers without you EVER stating any claims!

Telemarketing

How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?

CLICK HERE to read about telemarketing of cleaning services!

Is there a way to acquire new prospective cleaning customers by way of direct mailing in a high-quality, effective manner while creating a top image for your cleaning company?

More Referrals?

What if you could get each of your contract cleaning customers activated into bringing you several new prospective clients every year... now, wouldn't that be quire something?

CLICK HERE to read about obtaining referrals from existing cleaning clients!

History of the cleaning service marketing project that changed the success odds within the cleaning industry forever in favour of smaller cleaning firms

These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending?

CLICK HERE to read about this unique cleaning service marketing project and the team behind this cleaning service marketing web site.