| This is a short biography of Harry Kafka who has authored the unique Cleaning Service Client-Acquisition System (CSCAS), the world's most comprehensive and practical contract cleaning marketing and sales system with over 2,400 pages of... |
About the Author: Harry Kafka |
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Harry Kafka, author of Cleaning Service Client-Acquisition System (CSCAS)Harry Kafka has a career in marketing and advertising spanning more than three decades. Harry was first attracted to advertising and worked in a governmental tourist office as the marketing in charge in Stockholm Sweden in the 70's, them moving to his native Finland where he engaged in various marketing and advertising related projects with tourism and travel. In the beginning of 80's, Harry Kafka worked as the advertising and marketing director of a Finnish film importer / distributor, creating local advertising for various 35 millimetre movies. In the 90's, Harry Kafka started his own advertising agency, expanding it to a 12-man team. During the decade Harry worked as a management consultant, a lecturer and finally as a marketing consultant from 1996 onwards to present day, albeit today Harry lives in United Kingdom since 2001. All in all, Harry Kafka has lived in six countries and speaks four languages. In his work, Harry Kafka found that specific industries really require a completely tailored approach in their marketing. Generalised negative conceptions within the clientele of an industry needed to be handled spot-on... and specific requirements, wishes and complaints had to be satisfied with solutions tailored to the industry itself alone. Harry Kafka had his first encounter with contract cleaning in 1994 when he was asked to create a marketing system for a cleaning franchise. Since then, Harry Kafka has served countless contract cleaning and janitorial service companies with his specialised marketing tools, consulting and seminars. The Cleaning Service Client-Acquisition System is one of its kind in the world. With more than 2,400 pages of tools, instructions and hands-on troubleshooting, it is the only system that has been tested and proven in use AND bases not on theory but practical tools one can start to use immediately. Harry is married and has two daughters. His interests involve marketing, literature and golf. Harry Kafka is available for lectures and seminars on a variety of subjects concerning contract cleaning services and their marketing. There are several persons in the world named Harry Kafka, so to find this one, please log onto www.cleaningservicemarketing.com
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Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?
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How you could increase your prices and profits in the face of competition:
But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different? |
Sales Boosters: Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services? Whichever, there's a booster for your sales... CLICK HERE to read the two sales results boosters which will increase your sales many times over! |
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Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it? Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company? |
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What do they dislike and like, suspect and trust? What's top quality and why? CLICK HERE to read how you could make a lot more by knowing what they want from cleaning! |
Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost? |
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Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead? |
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An unlimited source of top prospective clients for contract cleaning services
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The packaging of cleaning services
CLICK to read how to package cleaning services into top-selling products! |
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Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word... |
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Added-value cleaning services: Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company. But what are added-value services and how do you create such for your cleaning company?
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The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services. Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services... |
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In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW? |
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Telemarketing How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?
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Is there
a way to acquire new prospective cleaning customers by way of
direct mailing in a high-quality, |
More Referrals?
CLICK HERE to read about obtaining referrals from existing cleaning clients! |
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These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending? |
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Indeed... is it possible
to CONTROL the number of new contract cleaning customers we obtain
on monthly basis? Is it possible to increase the PROFITS of each
cleaning site well above the industry standards... and do so
without having to invest an arm and a leg before you know whether
or not it works?
Competition
is tough and pricing is often the only weapon used to win contract
cleaning bidding.
The difference customers'
appreciation makes in your motivation and profits
Do the math: Cost and results of
passive
versus active
methods of finding prospective clients
Client-Satisfaction: Making cleaning customers
SEE how much they receive from your cleaning services!
What if you could find
an UNLIMITED number of great potential contract cleaning customers
from within your area at will? Just imagine how it could affect
your business and income! Well, why not check out this article
to find out how some cleaning companies have managed to obtain
prospective customers on continuous basis...
The
task of marketing is to PACKAGE the service to be sold. But just
HOW that is done and what benefits it can bring you is generally
not known.
Publishing: A unique way of creating HUGE interest for your
contract cleaning services FREE!
Utilising the Internet
in marketing & selling contract cleaning services
How to present & sell contract cleaning
services without having to state self-promotional claims
effective manner while
creating a top image for your cleaning company?
What
if you could get each of your contract cleaning customers activated
into bringing you several new prospective clients every year...
now, wouldn't that be quire something?
History of the cleaning
service marketing project that changed the success odds within
the cleaning industry forever in favour of smaller cleaning firms