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Copyrights & Legal |
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CopyrightsThis web site was created by HDK Consultants Ltd. Copyright © 2004 HDK Consultants Ltd. All rights reserved. No part of this material may be copied or used in any way without the prior written concent of the author. Copyright infringements will be prosecuted with the fullest extent of the law. For promotional purposes, this material is available for web sites serving the commercial cleaning industry and publications of such organisations, provided these give a positive view of our site and the services & products therein as well as the author and HDK Consultants Ltd and additionally, provide a link back to our home page. This is how to link to www.cleaningservicemarketing.com:
Please notify us prior to publishing and let us know the URL on your site where the link back to www.cleaningservicemarketing.com has been posted. Thank you for your cooperation.
Legal DisclaimerIn the preparing and creating this site, every effort has been made to offer current, correct and clear information. Nevertheless, mistakes can happen and applicable laws, rules and regulations often change. Our views or presentation of the existing marketing, advertising, and sales -services or problems within commercial cleaning industry or any other industry are not in any way intended to single out any specific person, publication, service, web site, organization, authority or other entity. Nothing on this web site is intended to encourage, suggest, promote, or invite anyone into illegal actions or breaches of business conduct, quality standards of cleaning work, rules of ethical conduct as set forth for cleaning professionals in their respective regions and by various governing / licensing / legislative / educational bodies, or use any marketing means not legal or accepted as allowed by the general etiquette and rules of governing bodies. This information in this web site is not intended for use without professional advice. Further, the information in this site is intended to communicate general guidelines on matters of interest. The application and impact of laws governing Internet marketing, marketing, advertising, cleaning services, employment laws and so on vary from one jurisdiction to another, country to country, based on the individual specifics and facts in question. The information in this site is not intended to serve as legal, business management or marketing advice without additional consultation with a professional. We are simply giving ideas that are based on our experience. Users are encouraged to consult with professional advisors for advice concerning specific matters before making any decision. All parties - the creator of the site, and any and all third parties, partners or referrals - disclaim any liability and responsibility for acts of visitors based on our products or information on this site. Our liability with products is limited to your purchase price only and liability is disclaimed for any misunderstanding, misuse, partial misuse or other such consequence of products on the part of users. The fact that, on this site, we invite you to use the information for the benefit of your cleaning compahy is not to be construed as a waiver of copyright over the material of this site. Any claim arising from the
material in this site or advice subsequently given to cleaning
companies, their associates or agents, any remarks made about
existing solution providers in general and all suggestions therein
are given on the express condition that the publisher of this
material and web site, his associates or agents shall be free
from all liability, whether that be in tort or contract, in respect
thereto. It is agreed that this exemption from liability shall
be applicable to any liability to third parties, their associates
or agents and the visitor to this site hereby undertakes to acquaint
the third parties, etc. of this condition and ensure their agreement
thereto before providing to them any information provided by
the publisher of this web site. Some links on this site lead to resources located on servers maintained by third parties over which we have no control and thus we disclaim responsibility of accuracy or legality of information on linked sites or servers.
PublisherThe publisher of this web site is:
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Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?
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How you could increase your prices and profits in the face of competition:
But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different? |
Sales Boosters: Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services? Whichever, there's a booster for your sales... CLICK HERE to read the two sales results boosters which will increase your sales many times over! |
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Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it? Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company? |
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What do they dislike and like, suspect and trust? What's top quality and why? CLICK HERE to read how you could make a lot more by knowing what they want from cleaning! |
Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost? |
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Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead? |
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An unlimited source of top prospective clients for contract cleaning services
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The packaging of cleaning services
CLICK to read how to package cleaning services into top-selling products! |
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Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word... |
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Added-value cleaning services: Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company. But what are added-value services and how do you create such for your cleaning company?
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The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services. Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services... |
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In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW? |
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Telemarketing How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?
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Is there
a way to acquire new prospective cleaning customers by way of
direct mailing in a high-quality, |
More Referrals?
CLICK HERE to read about obtaining referrals from existing cleaning clients! |
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These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending? |
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| Cleaning Industry Links | Link Exchange | Contact Us | |
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Indeed... is it possible
to CONTROL the number of new contract cleaning customers we obtain
on monthly basis? Is it possible to increase the PROFITS of each
cleaning site well above the industry standards... and do so
without having to invest an arm and a leg before you know whether
or not it works?
Competition
is tough and pricing is often the only weapon used to win contract
cleaning bidding.
The difference customers'
appreciation makes in your motivation and profits
Do the math: Cost and results of
passive
versus active
methods of finding prospective clients
Client-Satisfaction: Making cleaning customers
SEE how much they receive from your cleaning services!
What if you could find
an UNLIMITED number of great potential contract cleaning customers
from within your area at will? Just imagine how it could affect
your business and income! Well, why not check out this article
to find out how some cleaning companies have managed to obtain
prospective customers on continuous basis...
The
task of marketing is to PACKAGE the service to be sold. But just
HOW that is done and what benefits it can bring you is generally
not known.
Publishing: A unique way of creating HUGE interest for your
contract cleaning services FREE!
Utilising the Internet
in marketing & selling contract cleaning services
How to present & sell contract cleaning
services without having to state self-promotional claims
effective manner while
creating a top image for your cleaning company?
What
if you could get each of your contract cleaning customers activated
into bringing you several new prospective clients every year...
now, wouldn't that be quire something?
History of the cleaning
service marketing project that changed the success odds within
the cleaning industry forever in favour of smaller cleaning firms