| If your cleaning service sales have levelled out and it appears impossible to increase sales at the pace you used to, it may be time to acquire a sales booster. Read how you can regain constant growth to sales while increasing your profits... |
Contract cleaning sales booster |
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How to boost the sales of your contract cleaning services?
Yet, in sales, there's a point at which the number of new clients (and the income) tends to level and, try as we may, above which we don't seem to be able to reach. This is the so-called "stagnation point" of sales that most smaller businesses inevitably hit at one time or another in their development: Income and sales level out and then increase VERY slowly from thereon. You try to counteract it by spending more money on advertising. You try to fight it by allocating more time for sales and investing more effort into trying to find new contract cleaning customers. But it's hard going. Try as you may, the sales and income seem to stick stubbornly at the same level despite all your hard work. And sometimes the end result can be a LOWERING of income and clients... So, what's happening here... what's causing this stagnation?
Reaching the end of current "sales engine output"
Each of these individual methods has its own specific strong points and weaknesses. Imagine the way of selling cleaning services within one company as an ENGINE whose task it is to produce new contract cleaning customers. Due to the resources of the cleaning company, this engine has some definite limitation to its power, speed and reach. This "engine" works just like ANY mechanical power source. Compare it to a car engine, for instance. Just like a car engine set horsepower, torque, top revolutions, fuel consumption and top speed... well, your sales engine has the same limitations to its output. And, once you've revved up the engine to its maximum output, it won't go any faster, no matter what you try! The output of your sales engine depends on many factors, such as...
...and so on. Each phase of your prospecting & sales system has an efficiency ratio (or, a success rate) that is never 100%... and the lower it is, the more you have to work and the more money you have to invest in it in order to obtain a contract cleaning customer. Suffice to say that if everything is dependent on YOU personally, then it's not hard to see how you simply could run out of time, what with all the OTHER responsibilities you also shoulder as the head of the company. If you've run into a stagnation in results — if your income and sales have levelled out and won't increase easily — then you've reached the outer limits of the output of your sales machine. There is good and bad news here. The good news is that you've done extremely WELL to squeeze out every last drop of efficiency from the sales engine that's THERE... and the bad news is that the machine can't go any faster. The solution becomes...
Changing the sales engine into something with more capacity and power!
It's actually not commonly known that there are a lot of different sales systems or "engines" available. That's why most cleaning company owners think that nothing can be done to increase sales continuously. What differentiates one "sales engine" from another are its SETTINGS for power and efficiency. For instance, a prospecting system that can be used by just about ANYONE to obtain good potential contract cleaning customers is a very efficient tool in terms of cost and resources; it doesn't require expensive ads and it doesn't necessitate YOU to use it, see? If this prospecting system can be run daily with very little cost and its results are visible within a day or two (you start receiving good prospective clients) then there's no risk and you can concentrate on more important things. If you can acquire top-quality prospects at will anytime you want — and practically in any QUANTITY you like on monthly basis — AND if this system is inexpensive to run (so you can keep it going all the time if you so wish) then we can see what an extraordinary boost this would give to your sales. Similarly, if you had a special contract cleaning service whose characteristics are unique in how they correspond with what facility managers WANT (but aren't receiving) from cleaning services... well, it's going to create enormous PULL for your services, allowing you to not only reach a higher sales closing ratio but also do so with higher-priced quotes than those of competitors! Another example of a "better-oiled" machine could be a clever way of controlling clients' complaints with preplanned tools so that there are far fewer of those time-consuming complaints and they're handled much easier. Yet another condition for better efficiency would be a way to charge clearly MORE for your services than currently, thus increasing the all-round profit margin and making your work bring in more. This again necessitates an edge in competition because there are always those who compete with low price alone. In fact, there are many things with which you could shift gears with your sales onto a higher level. All of these things save a lot of time while bringing a lot more results... all of which will simply increase the efficiency ratio and output of your "sales machine."
Boosting the sale of contract cleaning services
Once you've reached the uppermost limits of the output of your current sales system, the change may also be the only reliable way of shifting gears so as to start a new boost in sales onto a higher level consistently. And that's exactly what many cleaning company owners have found out when using the tested and proven sales system tailored for selling contract cleaning services. CLICK HERE to read about the Cleaning Service Client-Acquisition System to see if you could also boost your sales with this uniquely effective set of tools! It can be the start of a sales & profit boost you've been looking for...
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Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?
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How you could increase your prices and profits in the face of competition:
But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different? |
Sales Boosters: Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services? Whichever, there's a booster for your sales... CLICK HERE to read the two sales results boosters which will increase your sales many times over! |
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Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it? Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company? |
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What do they dislike and like, suspect and trust? What's top quality and why? CLICK HERE to read how you could make a lot more by knowing what they want from cleaning! |
Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost? |
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Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead? |
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An unlimited source of top prospective clients for contract cleaning services
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The packaging of cleaning services
CLICK to read how to package cleaning services into top-selling products! |
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Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word... |
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Added-value cleaning services: Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company. But what are added-value services and how do you create such for your cleaning company?
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The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services. Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services... |
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In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW? |
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Telemarketing How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?
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Is there
a way to acquire new prospective cleaning customers by way of
direct mailing in a high-quality, |
More Referrals?
CLICK HERE to read about obtaining referrals from existing cleaning clients! |
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These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending? |
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Increasing
sales is always an issue with any business venture... and perhaps
more so for any cleaning company, due to harsh competition within
the industry.
Although
one might think that any selling is just like any other method
of selling, there are in fact virtually hundreds of different
methods and systems of obtaining new contract cleaning customers.
When
one "sales engine" has been used up to its utmost output
so that it cannot be revved up any further, the solution is to
change into a new one that can offer a higher efficiency
ratio and output with the same resources (personnel, investment
of money and time, etc.) that are at your disposal.
Essentially, changing the system of
sales — the approach, the prospecting and the presentation
of the cleaning service — is the best way of boosting the
sale of contract cleaning services.
Indeed... is it possible
to CONTROL the number of new contract cleaning customers we obtain
on monthly basis? Is it possible to increase the PROFITS of each
cleaning site well above the industry standards... and do so
without having to invest an arm and a leg before you know whether
or not it works?
Competition
is tough and pricing is often the only weapon used to win contract
cleaning bidding.
The difference customers'
appreciation makes in your motivation and profits
Do the math: Cost and results of
passive
versus active
methods of finding prospective clients
Client-Satisfaction: Making cleaning customers
SEE how much they receive from your cleaning services!
What if you could find
an UNLIMITED number of great potential contract cleaning customers
from within your area at will? Just imagine how it could affect
your business and income! Well, why not check out this article
to find out how some cleaning companies have managed to obtain
prospective customers on continuous basis...
The
task of marketing is to PACKAGE the service to be sold. But just
HOW that is done and what benefits it can bring you is generally
not known.
Publishing: A unique way of creating HUGE interest for your
contract cleaning services FREE!
Utilising the Internet
in marketing & selling contract cleaning services
How to present & sell contract cleaning
services without having to state self-promotional claims
effective manner while
creating a top image for your cleaning company?
What
if you could get each of your contract cleaning customers activated
into bringing you several new prospective clients every year...
now, wouldn't that be quire something?
History of the cleaning
service marketing project that changed the success odds within
the cleaning industry forever in favour of smaller cleaning firms