About the publisher — HDK Consultants Ltd |
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About the publisher — HDK Consultants Ltd |
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About HDK Consultants LimitedHDK Consultants Ltd was registered in 2001 in United Kingdom to act as the publisher and distributor of our cleaning service marketing products within United Kingdom, United States and the Commonwealth countries. Prior to this the cleaning service marketing system was tested in Europe and in United States. It was felt essential to create a new UK-based presence to offer these products to every part of the world with convenient communication lines all through the planet for providing support, consulting and marketing services. HDK Consultants Ltd acts as a platform for launching a long series of tried-out and tested products. The cleaning service marketing system was created in a five-year marketing project with more than 50 cleaning companies participating and during which thousands of facility managers were interviewed.
How the cleaning service marketing project startedIn the beginning of 90's, a team of top marketing experts were approached by a group of cleaning companies and presented with a challenge. They were told that it was NOT possible to obtain a constant flow of prospective contract cleaning customers and get these to accept a reasonably price quote at any meaningful success ratio. The status of cleaning work was extremely low and quotes were compared mainly on the price given alone. It was practically impossible to be positively different from any competitor because facility managers considered all cleaning services "identical." The marketing of contract cleaning services had stagnated into using only a few methods and everyone was competing with price... which furthe reduced the status of the service as well as the motivation of the owner and his staff. Add to this the worryingly low profit margin of the cleaning industry and it painted a bleak picture. So, could we help to create a whole new approach for contract cleaning services, one that would not only offer good success ratio in finding new customers but also increase the value of the service in the eyes of clients... to a degree so that higher-priced quotes could be won? Well, yes we could... In fact, I personally thought it would be a walk in the park. I mean... how difficult could it be? Hmm... well, looking back at it now I can tell you that it was PLENTY DIFFICULT! In fact, I now realise how foolish I was to take the whole thing ON... and had we KNOWN what a gigantic undertaking it became we never would have accepted the challenge... It was a HUGE job. We found out that the traditional marketing techniques had simply lost their effect in selling cleaning services. With those techniques, the only way of competing was by PRICE... which was just the thing our assignment aimed to achieve freedom from! So, we had to begin from the very beginning. We surveyed the views of facility managers several times with various surveys. We took in the practices and issues of contract cleaning, listening to the views of cleaning professionals. We tested, tried, tested again, tried again... and finally achieved something we could start piloting with cleaning companies. All in all, it became a massive undertaking with more than 50 cleaning companies participating in everyday marketing work. It took FIVE YEARS of full-time work from our team. Can you imagine that? Now, today when I hear some "guru" telling how EASY it is to create a viable system for acquiring contract cleaning customers... well, I, just like you, know differently. But here's the good news: YOU won't have to work or wait five years to reap the benefits of this massive cleaning service marketing project. It's there for you NOW. Yes, the only truly workable cleaning service client-acquisition system is now available to you. The results of this piloted, tested and proven cleaning service marketing system have been compiled into one work. We call it the Cleaning Service Client-Acquisition System and it is arguably the world's most reliable hands-on system for obtaining better-paying and more appreciative contract cleaning customers.
Full back up & support to your cleaning company's marketing efforts so you can reach your goalsThe goal of HDK Consultants Ltd is to provide the tools, materials, training and consulting that your cleaning company needs to fully reach the goals you've set for it. Our Cleaning Service Client-Acquisition System includes all the hard-won knowledge and each of the invaluable successful actions that have been found to work consistently in the hands of any cleaning professional. The real DIFFERENCE is in that we can, want, and will SUPPORT these systems in your use. We KNOW that they work, we know HOW they work... and we know how to help you to START and MAINTAIN a successful, inexpensive marketing & sales activity that produces a constant flow of new, better-paying contract cleaning customers. Of course, no one can really give you a one-sided guarantee that THEY would get you a constant flow of clients. It isn't possible for anyone else to be responsible for your cleaning company and its future in such a way. But the next best thing is to have expert backup by someone who has personally used the system and helped dozens of cleaning companies IMPLEMENT and MAINTAIN high-success-ratio prospecting & presentation activities. It has to be an ACTIVITY within your company, well established into the regular weekly / monthly routines. It has to be practical. And it certainly has to be COMFORTABLE to use for it to ever reach that state of permanence. To reach that, you need to know there's backup available in form of advice, consulting and training services.
Going places - the future of cleaning service marketingThe Cleaning Service Client-Acquisition System will inevitably change the nature of the commercial cleaning industry in that it will instill a whole new level of demand for quality in facility managers. Which is a good thing as it will allow you to increase your profits and receive more appreciation for your hard work. But you need to keep abreast with the development. Why not take a look at a presentation of our Cleaning Service Client-Acquisition System to see if it could provide YOU with the solutions you've been looking for? And if you want to know more about Harry Kafka, the author of Cleaning Service Client-Acquisition System, simply click the link to read a brief biography of Harry. Thank you for your time and interest. Feel free to contact me personally if you have any questions! Best wishes,
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Is it at all POSSIBLE to increase the number of well-paid contract cleaning jobs AT WILL?
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How you could increase your prices and profits in the face of competition:
But did you know that not all clients and/or facility managers are looking for the lowest price... but something altogether different? |
Sales Boosters: Are you a top sales expert who finds it easy to sell to prospective clients... or are you not confident or simply not experienced in selling contract cleaning services? Whichever, there's a booster for your sales... CLICK HERE to read the two sales results boosters which will increase your sales many times over! |
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Hand to heart — have you ever wondered what it would feel like if cleaning customers genuinely appreciated the service you work so hard to provide... and if they also let YOU know about it? Furthermore, how would such openly admitted satisfaction affect the motivation of cleaning crews and yourself? And could it actually also mean more PROFITS from each and every cleaning site for your company? |
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What do they dislike and like, suspect and trust? What's top quality and why? CLICK HERE to read how you could make a lot more by knowing what they want from cleaning! |
Many cleaning companies use huge sums of money for advertising their services. While it brings new clients, could there be a way to obtain a lot MORE clients... and at a fraction of the cost? |
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Have you ever wondered why contract cleaning customers are so insistent on finding FAULT with your work... and why they complain about the smallest things? Why do they not perceive the thousands of square feet you've cleaned so well but put their attention on finding the few square INCHES which you've possibly missed? What if you had a way to make them SEE all the well done work instead? |
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An unlimited source of top prospective clients for contract cleaning services
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The packaging of cleaning services
CLICK to read how to package cleaning services into top-selling products! |
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Would you like to publish a best-selling guide in your area and to educate facility managers on how to evaluate cleaning services and choose the cleaning company... YOURS? Would you want to increase the awareness of facility managers on how much YOU could help to improve their cleaning and rid them of the problems they may be facing with their current cleaners? And do all this so that your marketing actually pays for itself and then some? Well, if so, then here's a way to do it without ever having to write a single word... |
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Added-value cleaning services: Added-value cleaning services have a significantly higher success ratio in sales while producing clearly better profits for the cleaning company. But what are added-value services and how do you create such for your cleaning company?
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The Internet is here to stay. With more than a billion people, the Internet has become the primary source used by companies to find new services and information about business-to-business services. Yet, only about 4% of cleaning companies utilise the Internet efficiently for prospecting and marketing, even though it is practically a COST-FREE way of acquiring a constant flow of new contract cleaning customers. Regardless of whether or not you have a web site, this article is quite an eye-opener in terms of Internet marketing of contract cleaning services... |
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In selling cleaning services, one of the weak points of the traditional sales technology is that you have to state CLAIMS about your services and about your own excellence. Surveys show that facility managers automatically SUSPECT any self-promotional claims made in a sales situation. Thus, those claims are NOT believed and the end result of stating claims is a lowered believability toward you and your services. The best way is to AVOID making such claims... but, if you don't TELL him about the quality, how is he to KNOW? |
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Telemarketing How could you set up a cost-efficient and highly lucrative telemarketing activity to ensure a constant flow of preselected potential contract cleaning clients at a moment's notice, starting and stopping it as needed?
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Is there
a way to acquire new prospective cleaning customers by way of
direct mailing in a high-quality, |
More Referrals?
CLICK HERE to read about obtaining referrals from existing cleaning clients! |
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These articles explain the findings of a long-term cleaning service marketing project by a team of top marketing experts and with the participation of more than 50 cleaning companies over several years. But how did the project come to start and what did it take to bring it to a successful ending? |
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| Cleaning Industry Links | Link Exchange | Contact Us | |
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Indeed... is it possible
to CONTROL the number of new contract cleaning customers we obtain
on monthly basis? Is it possible to increase the PROFITS of each
cleaning site well above the industry standards... and do so
without having to invest an arm and a leg before you know whether
or not it works?
Competition
is tough and pricing is often the only weapon used to win contract
cleaning bidding.
The difference customers'
appreciation makes in your motivation and profits
Do the math: Cost and results of
passive
versus active
methods of finding prospective clients
Client-Satisfaction: Making cleaning customers
SEE how much they receive from your cleaning services!
What if you could find
an UNLIMITED number of great potential contract cleaning customers
from within your area at will? Just imagine how it could affect
your business and income! Well, why not check out this article
to find out how some cleaning companies have managed to obtain
prospective customers on continuous basis...
The
task of marketing is to PACKAGE the service to be sold. But just
HOW that is done and what benefits it can bring you is generally
not known.
Publishing: A unique way of creating HUGE interest for your
contract cleaning services FREE!
Utilising the Internet
in marketing & selling contract cleaning services
How to present & sell contract cleaning
services without having to state self-promotional claims
effective manner while
creating a top image for your cleaning company?
What
if you could get each of your contract cleaning customers activated
into bringing you several new prospective clients every year...
now, wouldn't that be quire something?
History of the cleaning
service marketing project that changed the success odds within
the cleaning industry forever in favour of smaller cleaning firms