Cleaning Service Client-Acquisition System Part 1 |
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Cleaning Service Client-Acquisition System Part 1 |
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| - | how often they want cleaning to be done weekly |
| - | suspicions on the claims that cleaning companies make when selling their services |
| - | difficulties in comparing quotes of cleaning companies |
| - | what they expect and want from cleaning quotes |
| - | what they expect from appearance & behaviour of cleaning personnel |
| - | what are their expectations when starting a new cleaning site |
| - | what type of complaints they receive (and dislike) most from personnel |
| - | what facility managers themselves feel most negative about (although they might not complain about it to the cleaning company at all!) |
| - | which spaces they feel are most important to be kept tidy and presentable at all times |
| - | which improvements they want in how complaints are handled |
| - | their views on how clearly cleaning quotes actually describe the continual maintenance of acceptable level of cleanliness |
| - | what they would want in terms of cleaning spaces being divided into categories based on importance and cleaned with varying quality / frequency |
| - | their views on the pros and cons of including one-off (deep cleaning) into contract cleaning |
| - | how they see the cost of cleaning showing the actual value of the service |
| - | preferred time of day for cleaning work to be done |
| - | what they want from cleaning companies in terms of verification systems that the customer could use to see whether the work has been done as stated in the contract |
| - | what additional client-viewpoints they hold of which the cleaning company would benefit of knowing... |
...and so on.
Each point is explained in terms of percentages of the facility managers that think that way and each question is also explained in terms of results in plain, understandable English, complete with recommendations on how to finetune that aspect of your service in order to create an impressively high-quality image of your cleaning company.
Let me just say that this survey report along with the summaries for each point will give you quite a few surprises compared to what you THOUGHT facility managers think about cleaning service.
More importantly, these will be PLEASANT surprises as you'll know exactly how to change your advertising and communication so that it instantly impresses facility managers.
You'll be able to minimise problems simply by avoiding certain words and sentences... and you'll be able to create a higher image of service quality by ADDING a few concepts to your presentation.
The survey has been conducted in a very special way and the facility managers were allowed to answer anything they wanted (as opposed to having alternative answers to choose from) and for this reason you'll get the truth and nothing but.
This report will provide you with absolute certainty on the views and inner thoughts of facility managers — a certainty that will open the door for constructive solving of any problem cleaning companies have with selling and delivering services.
It's quite something!
Next in Part 1 of your Cleaning Service Client-Acquisition System, we present the ideal contract cleaning service as seen by facility managers.
This service is SO desirable for the vast majority of your target audience that if they only KNEW it was available then that information alone would persuade many to change over to your services!
Amazingly, there's very little (if any) change to HOW the site is CLEANED. The technical aspect of commercial cleaning isn't really in question at all but, rather, the services that go WITH the technical work.
This includes issues such as...
| - | how the service has been SOLD to them — how it was presented, what were the rules of cooperation, what were the routines set in from the onset, and whether or not their feeling of "being in control" was increased to a sufficient level, and so on... |
| - | how client-satisfaction is measured routinely... |
| - | how complaints are received and handled by the cleaning company... |
| - | how the everyday communication with each client is conducted... |
| - | how customers are helped to SEE the good work you've done (and evaluate the results by comparing well-cleaned square footage with problem areas)... |
...and things like that.
Now, this Quality Assured Contract Cleaning Service isn't just someone's bright idea but a service concept that has been tested, piloted and proven in more than 50 cleaning companies over several years.
It doesn't require you to CHANGE ANYTHING in your actual cleaning service.
You only need to ADD a few forms, routines and rules into the service for the client to obtain the TREMENDOUS benefits that these changes will bring to YOU.
You'll be able to charge more than competitors as prospective customers will see your service as totally unique and spot-on meeting what they've been looking for years!
You'll receive FAR FEWER COMPLAINTS and save time, money and minimise problems.
You'll keep the average contract cleaning customer FAR LONGER than before, leading to further profits because you won't have to spend time & money finding new clients to replace the lost ones.
And, most importantly, you'll find that those customers to whom you deliver the Quality Assured Contract Cleaning Service FAR MORE APPRECIATIVE and willing to cooperate than you ever thought possible.
All in all, these benefits amount to something quite pleasant for you, your cleaning company and the future... and you only need to implement a few small changes to achieve all that!
In Part 1, we only present the Quality Assured Contract Cleaning Service just so that you could know where you're headed with your Cleaning Service Client-Acquisition System. The actual "how and why" of this special added-value cleaning service come in Part 5, along with all the instructions, forms, tools and ready-to-use bits you'll need to put it to use instantly and with minimum effort.
This chapter looks into the different categories of potential clients. They're not all the same and it is necessary to know exactly which categories there are and how to recognise each prospect type to maximise your sales success.
Some prospects require very little selling and if you OVERSELL them, they'll be put off by it and you may lose the sale. Other prospects require far more selling and if you UNDERSELL those then you'll lose them.
And the trick is to recognise each type and simply give them the right handling. In this chapter you'll learn how to do just that!
If you know exactly what caused a failure then you can actually correct it. But one is easily fooled into picking the wrong reason for failure. It's SO human to do that and we're very prone to making this mistake.
In this chapter, you receive the combined experiences of fifty colleagues as well as the knowledge collected during a long cleaning service marketing project... and you'll know exactly what, why, how and when!
Put these key points in order and you cannot avoid success with your cleaning company!
An amazing little chapter that will show you just how CLOSE you are to beginning to use your TRUE potential...
It's important to approach prospective customers from exactly the right angle so as to avoid being rejected and in order to create INSTANT INTEREST toward your services.
Learn why the traditional sales idea is faulty because it sets up the WRONG FLOW — prospective customer running and you chasing him — whereas the modern cleaning service marketing principles are based on establishing the CORRECT flow in which the customer wants you more than you (seemingly) want him.
This is quite an eye-opener and offers insider tips that can be put to use instantly!
This chapter will prove with numbers how success is earned without any need for "luck" or "chance" for achieving any number of new contract cleaning customers.
It also partly explains the road to freedom of CHOOSING your clients, setting up your prices and still winning contracts conclusively.
Learn how to leave the bad customers to competitors and take the best ones for yourself, adding your profits and work satisfaction quite nicely in the process!
Within your Cleaning Service Client-Acquisition System, there are a lot of tools for prospecting, presentation, marketing, selling and client-communication.
In this chapter, we kick off the future parts by explaining the hard-won innovations of "how and why" these tools are standardised into a format that's ready for use... and easily usable by anyone, no prior experience in sales or marketing required.
This is your ticket to healthy, risk-free expansion and for acquiring FREE TIME to enjoy the fruits of your hard work.
You will understand how you will be able to delegate the duties of prospecting, selling and service delivery to others with confidence and buy yourself TIME to run your company without having to do several jobs "on the side" within your organisation.
It's quite eye-opening and, above all, this chapter will open the door to LESSEN your own workload while still expanding your income and profits!
A special chapter explaining the basic factors of creating tremendous value for the client while actually SAVING MONEY.
Adding value to your cleaning services does NOT mean giving more for the same amount of money... quite the contrary.
Value is in the eye of the beholder and here you'll learn how to PUT IT THERE and then simply INCREASE YOUR PRICES to match the value that customers now perceive with your services.
This is a very nice article and it is guaranteed to ease your burden and increase your self-esteem about your services. You'll realise just WHY cleaning has such a low status and how to change that easily with each new customer.
It opens up a whole new world of possibilities...
At the end of each part of your Cleaning Service Client-Acquisition System you'll find a brief summary of that manual and a simple 2-5 point programme on what you can do next if you want to put the knowledge and tools within that manual into use instantly.
You don't HAVE to do anything instantly unless you so wish, of course. The important part is to SECURE these tools and materials as they will guarantee you a huge competitive edge in your area WHENEVER you start using the system.
But if you want to go ahead immediately then this chapter will show you how to do that and what exactly to start with to make the most out of your investment!
Here, we give a detailed presentation of the NEXT PART of your Cleaning Service Client-Acquisition System.
The next part is presented at the end of each manual so that you'll know exactly what's coming next and you don't have to go at it blindly. You'll be in the know at all times.
Remember, you can terminate your subscription at any time as long as you do so latest four business days prior to the next scheduled delivery date of your Cleaning Service Client-Acquisition System.
The scheduled delivery date for each month is the day of the month in which you placed your order. So, if you ordered 15th of May then you'll receive a new part of your Cleaning Service Client-Acquisition System on the 15th of each month.
You can also take a scheduled BREAK up to three times during your subscription. Each scheduled break can be up to three months (instead of the regular one month interval) and you only need to inform us about this and bind yourself to the NEXT part after the scheduled break to keep your low per-part price.
All in all, Part 1 of your Cleaning Service Client-Acquisition System is 195 pages of highly interesting and useful information that will definitely give you many great ideas on how to improve income and profits!
I guarantee it will change your view of your true potential...
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Part 1 of your Cleaning
Service Client-Acquisition System: